Benjamin Moore Interior Paint Guide

High End	Aura	Aura Bath & Spa	Natura
Best Choice When	You want the ultimate in performance and color vitality.	You want a luxurious matte finish color that will stand up to humidity.	You want a safer, environmentally friendly product that is both beautiful and durable.
Rooms	Living rooms, dining rooms, bedrooms, foyers, kitchens, hallways	Bathrooms, home spas	Kids' rooms, living rooms, dining rooms, bedrooms, foyers
What Makes it GREAT?	Color Lock Technology for truer, richer color, Extreme hide-never more than two coats, Self-leveling finish for unsurpassed surface smoothness.	Matte finish repels moisture and maintains color integrity, Unlimited color selection.	Zero VOCs, Available in any color, Lowest total emissions among leading paint brands, Dries quickly; recoat in 1-2 hours, Green without compromise.
Finishes	Matte, Eggshell, Satin, Semi-Gloss	Matte	Flat, Eggshell, Semi-Gloss
	Shop Aura	Shop Aura Bath & Spa	Shop Natura

Premium	Regal Select	Advance
Best Choice When	You want trusted quality enhanced with cutting-edge technology in a wide variety of finishes.	You want a durable, furniture-like finish for your trim, walls and cabinets that is water-based.
Rooms	Living rooms, dining rooms, bedrooms, foyers, hallways	Trim, doors, crown molding, baseboards, cabinets, furniture
What Makes it GREAT?	High hiding with great coverage, Outstanding durability and washability in any finish, Mildew and fade resistant.	Offers the application performance of traditional oil paint, Cleans up with soap and water, produces a furniture-quality finish, Low-VOC formula.
Finishes	Flat, Matte, Eggshell, Pearl, Semi-gloss	Matte, Satin, Semi-Gloss, High-Gloss
	Shop Regal Select	Shop Advance

Standard	Ben	Waterborne Ceiling Paint
Best Choice When	You want Benjamin Moore paint at the most affordable price. Ben was engineer for the budget conscious homeowner or painter who wants an easy to work with waterborne paint.	You want a totally flat ceiling finish to enhance your luxurious wall color.
Rooms	Living rooms, dining rooms, bedrooms, foyers, hallways	Ceilings in any room of your home
What Makes it GREAT?	Easy application with great touch-ups, Low VOCs, low odor, Durable and washable.	Goes on easily with minimal spatter, Ultra flat finish reduces glare, Unlimited color selection.
Finishes	Flat, Eggshell, Semi-Gloss	Ultra Flat
	Shop Ben	Shop Waterborne Ceiling Paint

What Makes Benjamin Moore interior paint the best?

Benjamin Moore is one of the best paint brands in the industry due to its overall quality and long-term durability. The paint resists fading, looks excellent even years after application, and produces colors deeper and richer than those offered by other companies.

Gennex Color Technology

One of the biggest reasons why Benjamin Moore Paint is so popular is because of its exclusive Gennex Color Technology.

Here’s the truth; the majority of common paint colorants have to use a series of chemicals that allow them to mix easily. But this ends up weakening the color of the resulting paint and your interior surfaces.

Benjamin Moore Paint is different. This company makes their own colorants designed specifically for their paint products. This removes unnecessary chemicals that weaken the overall formula and result in particularly vibrant hues that can last for years on end.

What are the benefits of Gennex?

Benjamin Moore’s paints have excellent color consistency, depth, and vibrancy. Any of the interior paint products you can purchase from Benjamin Moore will resist fading, meaning you don’t have to reapply coats of paint nearly as often. All in all, Gennex provides all Benjamin Moore Paint with quality and longevity in equal measure.

Even better, the Gennex innovation allows Benjamin Moore to be more environmentally friendly. You can get Gennex-based paints in over 3500 colors: perfect for interior designers or homeowners who want to create the perfect interior aesthetic.

The history of Benjamin Moore paint

Benjamin Moore first began in 1883. Benjamin Moore started the business with his brother Robert in Brooklyn, New York. Benjamin Moore became a Corporation in 1889 and eventually moved to New Jersey, which is where the company is still based today.

The company began to expand in the early 1900s. After World War II, Benjamin Moore focused on producing a number of new paints, including latex paint, which was the most environmentally friendly paint of the time as well as one of the easiest to apply and clean.

One of Benjamin Moore’s most famous paints – Regal Aqua Velvet – was developed in 1972, following in the tradition of Regal Wall Satin, another popular paint that had been developed in 1957. The company has been a historic source of innovation in the paint industry, leveraging a proprietary Computer Color Matching System in 1982.

The company is well over 100 years old today and is still pushing the envelope in house painted technology and environmental friendliness.

Benjamin Moore Paint FAQs

How many Benjamin Moore paint colors are there?

There are currently over 3500 distinct Benjamin Moore colors to choose from. We sell Benjamin Moore paint in many of the brand’s most popular hues, particularly from its Regal paint line. We also sell paint in a variety of finishes, such as semi gloss, matte, and more.

Are there allergy-free Benjamin Moore paints?

Absolutely. In fact, Benjamin Moore’s Eco Spec Premium Interior Paint is ideal if you have allergies or asthma. It is certified asthma and allergy-friendly.

How do you choose the right Benjamin Moore interior paint color?

There are a few places to start. For instance, you should first analyze your room for any interior paint ideas. The colors of furniture and other room fixtures can limit your color palette and give you some ideas about what paint shades would work best for your room.

You should also look into color chips found at any paint store. These are sample cards that allow you to visually match a paint color to your room by bringing them home. Color chips help you avoid choosing a color that will vary from the actual paint hue when you apply it to your interior surfaces.

This is ideal for testing out a color idea since the natural and artificial light in your room can affect how it looks in the end.

Can you match Benjamin Moore paints with colors from other brands?

No. Benjamin Moore produces a different kind of paint. They provide color and durability beyond what other brands can offer, so you should not try to replace a Benjamin Moore paint with another brand’s substitute.

How can I get Benjamin Moore paint for my interior paint project?

At Ring's End, we sell a wide variety of Benjamin Moore paint. Our unparalleled retail experience goes far beyond what competitors can provide. We're more than a paint store - we're a DIY home remodeling and construction hub with experts to help guide your project.

We also offer the latest inspiration and advice anytime you need help with your interior design project. Not sure about painting yourself? We can provide expert advice and assistance if needed.

Can Benjamin Moore paint be shipped?

Yes. We can ship any amount of paint to your state under most circumstances. However, traffic levels may affect how quickly your shipment arrives.

You can alternatively locate one of our in-person retailers. At our store, only our trusted experts can provide you with advice and help you choose the perfect amount and color of paint for your needs. Check our shipping policy to see if we can ship to your state.