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Benjamin Moore


Benjamin Moore has set the standard for excellence when it comes to interior and exterior paints. Their proprietary Gennex® colorants and resins deliver unmatched performance and application properties in every product. Paired with an incomparable selection of 3,500+ authentic colors, Benjamin Moore products are formulated to help you achieve beautiful, lasting results every time you paint.


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Benjamin Moore AURA®

The Ultimate in Color & Performance

AURA is Benjamin Moore’s highest quality paint product, with exceptionally rich colors and durable coverage in fewer coats. The acrylic resin formula dries fast, leaving an ultra-smooth finish that is also washable. AURA offers the best paint color palette for sophisticated color schemes and bold accent walls, available in 240 exclusive colors in addition to Benjamin Moore’s standard collection of 3,500+ options. This ultra-premium finish can be used throughout your home with stunning results. 

AURA Interior is available in Matte, Eggshell, Satin, and Semi-Gloss sheens; AURA Exterior is available in Flat, Low Lustre, Satin, and Soft Gloss sheens


Benjamin Moore Regal Select®

A Trusted & Proven Finish

Benjamin Moore Regal Select is a premium paint product with that offers excellent durability and washability in a wide range of sheens. A popular choice for DIY projects thanks to its easy application and fast drying time, Regal Select provides a smooth finish and long-lasting color. Regal Select is a versatile paint product, performing well for all types of home projects and available in Benjamin Moore’s collection of over 3,500 colors.

Regal Select Interior Paint is available in Flat, Matte, Eggshell, Pearl, and Semi-Gloss sheens; Regal Select Exterior is available in Flat, Low Lustre, and Soft Gloss sheens


Benjamin Moore ADVANCE

Benjamin Moore ADVANCE is a durable, waterborne alkyd paint with outstanding coverage that cures to a hard, furniture-quality finish. Alkyd paints replicate the smooth flow and durability of oil-based paints but will not yellow over time. Easy to apply, ADVANCE is a low-VOC formula ideal for kitchen cabinets and interior trim, and cleans up with soap and water. In addition to its interior finishes, ADVANCE is also available in a high-gloss sheen formulated for use on exterior doors, combining an elegant shine with a very durable, water-resistant finish. Choose ADVANCE paint in any of Benjamin Moore’s 3,500+ colors for beautiful results. 

ADVANCE is available in Matte, Satin, Semi-Gloss, and High-Gloss sheens


Benjamin Moore Ben Interior

ben Interior Paint is an affordable premium finish with smooth application, extended open time, and scuff-resistance. ben Interior offers homeowners the superior performance of Benjamin Moore paints in an easy-to-use formula. Ideal for DIY home improvement projects, ben Interior is splatter-resistant to reduce the amount of cleanup – and it comes in any of Benjamin Moore’s 3,500+ color options! This durable, washable finish with zero VOCs and low odor can be used with confidence throughout your home.

Ben Interior is available in Matte, Eggshell, Satin/Pearl, and Semi-Gloss


Benjamin Moore SCUFF-X

Benjamin Moore Ultra Spec SCUFF-X is a high-performance latex paint intended for walls in high-traffic rooms. This breakthrough product is perfect for mudrooms, playrooms, garages, hallways, and stairwells – engineered to be washable and scuff-resistant with exceptional touch up. The easy-to-apply formula is splatter-resistant for easy cleanup, and retains its high-quality appearance with minimal maintenance. Choose SCUFF-X in any of Benjamin Moore’s 3,500+ colors for a finish that holds up beautifully under everyday wear and tear.

SCUFF-X interior paint is available in Matte, Eggshell, Satin, and Semi-Gloss sheens


Benjamin Moore AURA Bath & Spa

Ideal for bathrooms, kitchens, and other high-humidity locations, Benjamin Moore’s AURA Bath & Spa Paint is formulated to withstand repeated scrubbing, resist moisture, and inhibit mildew growth. The matte sheen of AURA Bath & Spa is the only flat paint on the market that can be scrubbed. This ceiling and wall paint creates a durable surface that resists water marks – even on white paint colors that would normally show streaks. Order AURA Bath & Spa in any of Benjamin Moore’s expansive selection of 3,500+ colors.

Find Color Inspiration for Your Home

Benjamin Moore’s collection of 3,500+ designer-inspired colors is the most expansive selection offered by any paint brand. Homeowners, professional painters, and interior designers love Benjamin Moore paint for its extensive color options, as well as the unsurpassed quality of the end result. Benjamin Moore paints provide the best color consistency, depth, and vibrancy on the market. Whether you’re looking for timeless color collections or want in on the latest color trends, we’re more than confident you will find the perfect color palette for your home with Benjamin Moore interior and exterior paint.

Benjamin Moore Interior Paint Guide

Benjamin Moore Exterior Paint Guide

DIY Guides for Your Paint Projects

Benjamin Moore Color Collections Brochures

Browse our Color Pamphlets to see some of Benjamin Moore's top curated collections

Off-White Collection

Timeless Neutrals

Historical Collection

AURA Color Stories

Interior Combinations

Exterior Collection

Fresh Pales

Williamsburg Color Collection

Benjamin Moore Paint FAQs

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