Benjamin Moore's ADVANCE is a premium quality, waterborne alkyd enamel that delivers the desired flow and leveling characteristics of conventional alkyd paint. It provides a tough, satin finish that stands up to repeated washing. It is easy to apply, resists spattering, and cleans up with soap and water.
Alkyd paints have been around for a while, and they tend to be high on the list of professionals when painting. Alkyd paints help make a more thorough paint application due to their properties of flow and leveling, and their extended open time while painting. They're also incredibly durable, due to the way that they dry and cure. This makes them ideal for interior paint on interior trim, doors, and kitchen cabinets.
Conventional alkyd paints use solvents that are petroleum-based, and thus have higher concentration of VOCs, or volatile organic compounds. They're also harder to clean up, requiring paint thinner and other harsh chemicals. Luckily, Benjamin Moore has solved that problem.
Benjamin Moore's ADVANCE paint takes all of the problems presented by traditional alkyd paints and solves them. Benjamin Moore's director of product development, Carl Minchew, has talked about the product at length, marveling at the achievement of the finalized product. It still provides the benefits of an alkyd paint, like curing to a hard, durable surface, without the issues surrounding the high levels of VOCs in traditional alkyd paints.
Benjamin Moore Advance paint has an incredibly low-VOC content at 50 grams per liter compared to traditional alkyd paints with 250 to 500 grams per liter. As the paint is waterborne paint, it also requires no harsh paint thinners to clean. Benjamin Moore paint products have a heavy focus on healthier options in the industry, and even after tinting the VOCs in the ADVANCE paint products remain low.
Painting with Benjamin Moore ADVANCE paint is easier than painting with similar products for a number of reasons. While other paints can take weeks to cure, Benjamin Moore ADVANCE cures fully in just 5 days. Due to its durable nature, it's fantastic for kitchen cabinets, as owners can close their cabinets within days of painting them.
While the range was limited to satin and high gloss to begin with, Benjamin Moore has expanded their premium waterborne alkyd enamel line, and the following finishes are available:
Ideal for interior doors, trim, cabinets, walls, and ceilings. For primed or previously painted wallboard, plaster, masonry, wood, and metal.
New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Benjamin Moore Fresh Start High Hiding Primer.
Interior surfaces that need a highly durable paint, like kitchen cabinets, interior trim, and doors, will do well when painted with Benjamin Moore ADVANCE products. It's highly likely, though, that with the fast curing times that the paint allows it will begin to be used as interior wall paint, as well.
It is not recommended to use Benjamin Moore ADVANCE paint or primer on exterior surfaces.
Waterborne alkyd paint takes all of the benefits of a traditional alkyd paint and removes the health hazards and difficult cleanup process associated with an oil based paint, only requiring soap and water rather than thinner.
If you're looking to purchase Benjamin Moore ADVANCE paints, you'll want to contact your local paint store to find out what selection they have available.
Looking to for how to choose a front door color?
Check out our Benjamin Moore Advance paint review.
Application: Stir thoroughly before and during use. Apply one or two coats. For best results, use a premium blended nylon/polyester brush, premium Microfiber/Flock roller, or a similar product. Apply paint generously from the unpainted area into the wet area. This product can also be sprayed. Thin With Clean Water.
Surface Preparation: Surfaces to be painted must be clean, dry, and free of dirt, dust, grease, oil, soap, wax, scaling paint, water-soluble materials, and mildew. Remove any peeling or scaling paint and sand these areas to feather edges smooth with adjacent surfaces. Glossy areas should be dulled. Drywall surfaces must be free of sanding dust.
Coverage: 400 – 500 Sq. Ft
Dry Time: To Touch: 4-6 Hours To: Recoat 16 Hours