Is Your White Really White? Benjamin Moore's Tint Base Compared to Competitors

Hi, I’m Fast Eddie Poco from Ring's End, and today we’re asking: Is your white really white?

When you're buying paint, the most important things to look for are coverage and performance. We compared two major competitors with Benjamin Moore’s white paint—and the difference is clear.

With Benjamin Moore, you're not only getting excellent coverage and performance, but also a noticeably brighter, more brilliant white. We did a drawdown test using Benjamin Moore’s white compared to Brand X and Brand Y, and you can easily see how much cleaner and whiter the Benjamin Moore sample is.

Why does that matter? Because the whiter the base, the crisper and cleaner the final color. Benjamin Moore starts with the whitest base available, unlike competitors who often use a grayer base. That means when you tint colors like Chantilly Lace, Simply White, or Super White, you get a purer, brighter result.

Thanks for watching! If you have any questions, visit your local Ring’s End store. I’m Fast Eddie Bowski—and remember, woohoo!