Filling Void to Bring Benjamin Moore Paints to Eager Market

Darien, CT – Ring’s End, Inc. today announced that it has opened a new full-service paint store at 59 Federal Road in Danbury, CT. The store, featuring the full line of high quality Benjamin Moore paints and a comprehensive array of home fashions, also offers customers unparalleled service by a seasoned sales team. The 2,400 square-foot store is located next to the Frank Pepe Pizzeria in the heart of Danbury’s shopping district. It is another example of the company’s ongoing commitment to serving the community by offering the highest quality brands and materials as well as unmatched service in convenient locations.


“Our new Danbury location fills a big void in the area for both homeowners and contractors alike,” said Elliot Greenberg, Vice President, Sales and Operations for Ring’s End. “As the largest distributor of Benjamin Moore paint products in New England, we have a large breadth of inventory in all of our 15 locations from Fairfield, New Haven, New London and Litchfield Counties to Lewisboro, New York. This convenient location brings Ben Moore’s quality products to Danbury customers who have had to travel to one of our other locations until now. It offers the top quality paints, stains and sundries they’ve come to expect, and has an experienced sales team to provide the specialty services that make Ring’s End the smart choice when it comes to buying painting and decorative supplies – all right here in Danbury.”

The new Home Fashions offering includes the full array of Hunter Douglas window treatments; wall coverings by brands such as Thibaut, Phillip Jeffries, Osborne & Little and Farrow & Ball; and will include fabrics from brands including Robert Allen, Duralee, and Shumacher. In addition, interior decorator and Benjamin Moore-certified color consultant Jenifer Tonnesen will provide customers complimentary guidance and advice on decorating and color decisions.

The store’s manager, Brandon Watkins, has been working for Ring’s End for 13 years, most recently as the paint manager at Ring’s End in Wilton. The sales team at Ring’s End has an average of more than 10 years of in-store experience.

“One of the real differentiators for me is that Ring’s End is a family-owned and run business – and that’s a culture that translates to the store level,” said Watkins. “My staff and I treat customers like they are our own family; we are a friendly and hardworking crew, and we truly appreciate every customer who walks in to see us. We will do what it takes to get the job done for them. We want this store to be a place where people can bring their families in, feel welcome, and enjoy a great shopping experience.”

Specialty services offered at Ring’s End include:

  • Free delivery
  • Professional color consultants on staff
  • Salespeople with an average 10 years’ experience
  • Unparalleled color matching skills
  • PDRA Certified Coating Specialists

Every Ring’s End retail location has a full-service paint center where customers can select the perfect color and finish for their interior and exterior painting projects. Thousands of color options are available along with professional paint advice and design coordination. As a family-owned company with 15 locations in Connecticut and Southern New York, Ring’s End provides lumber, millwork, building materials, hardware, kitchen and bath cabinetry, paint and painting supplies, architectural hardware, and tools for area contractors, architects, and homeowners. The company continues to build on a tradition of service that began in Darien, CT, where the company was founded in 1902.