How do we choose paint? We often begin with color: colors we like, colors that will appeal to a wide range of potential buyers or renters, colors that complement interior design, building architecture, and neighborhood environment. But there are other important considerations, such as sheen, durability, eco-friendliness, and ease of application. One way Ring’s End Paint Centers help you navigate the wide world of paint is by carrying only superior quality paints and finishes; we are pleased to be Connecticut’s largest Benjamin Moore paint dealer. Another is by having beautiful, user-friendly showrooms that make it a pleasure to browse through color, sheen, and paint performance options. Finally, our highly trained salespeople and color consultants can give you the information and advice you need to make paint choices you’ll be happy with for many years to come.

Types of Paints

  • Interior Paint

    Interior paint, particularly latex paint, is formulated for fade resistance, good coverage properties, stain resistance, and easy maintenance. Interior paint is available in many sheens and thousands of colors, including designer color palettes that simplify color selection when working with more than one hue or tone; custom colors can be mixed at your nearest Ring's End Paint Center. There are also specialty interior paints for areas prone to moisture or that need particularly robust coverage and stain concealment.

  • Exterior Paint

    Also available in thousands of colors, exterior paint is highly durable with exceptional resistance to peeling, chipping, fading, mildew, and moisture damage caused by variations in temperature and weather. Exterior paints are available in multiple sheens to enhance and protect your home from the elements.

  • Primer

    Primer provides a smooth, uniform surface for painting. Indoors, it’s used to block stains and odors, to prepare new drywall and patched walls for painting, seal and smooth bare wood trim, to prevent mildew and flaking, and to make significant color changes easier and faster to execute. Exterior primers accomplish similar goals but are formulated to withstand harsher outdoor conditions. Self-priming paints, like Benjamin Moore's Aura and Regal Select lines provide a high-coverage, moisture-resistant, durable paint-and-primer in one.

  • Faux and Decorative Paint

    Some design visions require specialty coatings. All Ring's End locations carry studio finishes such as glazes, metallics, glitter finishes, Venetian plaster, chalkboard paint and dry erase paint. Ask our experienced professionals about the unique properties of our fine designer and decorative paints; find out how they can transform interiors and exteriors from the ordinary to the extraordinary.


  • Latex

    Latex paint accounts for at least three-quarters of the paint sold today. It is durable, fast-drying, and easy to clean.

  • Alkyd

    Alkyds are oil-based paints. They have excellent adhesion characteristics and are preferred when a surface already coated with an alkyd is being repainted.

  • Latex / Alkyd Hybrid

    These paints are called waterborne alkyds. They combine the advantages of easy clean up and the low-odor, low-VOC features found in latex paints with the durability and adhesion found in traditional alkyds. Hybrids are particularly good for fine finish work.

  • Epoxy

    Epoxy coatings are generally packaged in two parts, the epoxy resin and a hardener, that are mixed prior to application. Epoxies produce a hard, chemical- and solvent-resistant finish. Typically used on concrete floors and metal coatings, they are great for garage and shop floors as well as for industrial applications.


Flat – With their non-reflective sheen, flats are common choices for ceilings and are particularly good at hiding imperfections.

Matte – Matte is one of our most popular choices for wall applications. Matte paints will hide imperfections like flat paints, but are also washable.

Eggshell – Eggshell is another extremely popular choice for walls. It has a very slight sheen that is washable and durable, making it a good choice for high traffic areas.

Trim/decorative – Pearl, Satin, Semi-Gloss, Gloss and High Gloss
Gloss paints add dimension to shapes and make them pop. Gloss paints are most often-used on trim and door projects. In a recent trend, you’ll see gloss paints on walls, giving them an unique look while adding additional durability and washability. Pearl and Satin are lower luster sheens that are ideal for brightening dark spaces without causing glare. Semi-Gloss is extremely popular for trim and door projects. Gloss and High Gloss can be a striking choice for entry doors.

Features of Paints

  • Low / No VOC Emissions
    Low / No VOC Emissions VOCs (volatile organic compounds) are chemicals given off by paint; they have been linked to respiratory illnesses. Low or No VOC paints eliminate these compounds to help create a healthy home.
  • Low / No Odor
    Low / No Odor These paints reduce or remove odors from fresh paint, odors that can cause headaches or dizziness.
  • Stain Blocking
    Stain Blocking Stain blocking primers and sealers are used to prepare stained or discolored surfaces for repainting.
  • Mildew Resistant
    Mildew Resistant Mildew resistant paint is designed to prevent the growth of mold and mildew in moisture-prone areas like bathrooms.
  • Washable / Scrubbable
    Washable / Scrubbable Washable paint releases common stains if a light detergent and gentle scrubbing motions are used. Scrubbable paint is made to endure more vigorous and frequent cleaning.
  • Leveling
    Leveling Quality paints are formulated to enhance paint flow and create a level, smooth surface. Roller and brush marks do not show after the paint has dried.
  • Easy Clean-Up
    Easy Clean-Up Most latex (acrylic) paints are easy to clean up with soap and water. Similarly, brushes used for acrylic paint jobs can be cleaned with soap, water, and thorough rinsing in warm water.

Picking the Right Interior Colors

Benjamin Moore - color samples

Select colors you like. No matter what the latest trendy colors may be, if you don’t like them you won’t enjoy living with them. Remember that even neutrals can incorporate your favorite colors: for instance, grays can have blue, beige, green, or rose tones; ivories can incorporate varying degrees of yellow or tan.

Draw inspiration from furniture and accessories. Look to your upholstery patterns, window treatments, artwork, carpets, or tableware for color ideas. You might discover fresh color palettes that will complement the contents of the room.

Think about the room’s “mood.“ Formal or informal? Stimulating or relaxing? Generally speaking, soft, cool colors and neutrals create a quieter feeling while strong, intense, warm colors create a sense of drama.

Consider lighting. Natural daylight brings out color intensity. Incandescent lighting highlights warm tones and yellows, while fluorescent lighting casts a blue tone. It’s best to test the paint in the room where it will be used, noting how it changes according to light conditions, before committing to a complete paint job.

Develop a color story. It’s particularly important to have a harmonious flow of color when rooms are open to each other. That doesn’t mean that adjacent spaces must be painted the same color: use a color wheel to find pleasing, complementary color combinations, or try using different values and saturations of a single color.

Selecting the Right Paint for your Project

Water- or Oil-based? Latex paint is preferred for most interior walls as it is durable, easy to apply, relatively fast drying, and easy to clean up. Oil-based (alkyd) paint is often used for wood mouldings and trim as it offers superior penetration, leveling and adhesion qualities.

What sheen should I choose? The glossier the paint, the easier it is to clean. High-gloss paints are great for children’s rooms, other high-traffic areas, and trim. Semi-gloss or satin sheens are also good choices for high-traffic areas and trim, as they are relatively easy to clean yet not overly shiny. Most interior walls are painted with an eggshell or a flat sheen; the eggshell hides imperfections like a flat but is easier to clean.

Do I need primer? Primer is excellent for covering stains and for sealing porous surfaces like unpainted wood, concrete, and plaster. Bonding primer gives a sound base for paint when applied to slick or glossy surfaces. Paint-and-primer-in-one is a good solution for repainting surfaces that are in good condition, for transitioning between colors, and for painting new, uncoated drywall.

How much paint should I buy? The Benjamin Moore paint calculator will help you determine how much paint you’ll need. It’s usually a good idea to purchase a little extra paint for problem areas and future touch-ups.

How to Prepare for Painting

Clear the room. If some furniture cannot be removed, cover it with drop cloths. Don’t forget to take off electrical and light switch plates and to cover light fixtures.

Clean the room. Use a light detergent to wash soiled wall areas or those that may have an oily residue. Remove pen, crayon, and water stains with a heavier detergent and wipe dry. Wash doors and trim, particularly where they are handled. Make sure all surfaces are dry before you paint.

Repair the surfaces. Use spackle to fill nail holes, cracks, or trim work gaps. Remove loose or scaling paint with a putty knife. Sand all the repaired areas as well as glossy surfaces; remove the sand dust with a vacuum attachment and wipe with a tack cloth.

Get ready to paint. Cover the floors with drop cloths; assemble your paint and painting tools in a convenient place. Don’t forget painter’s tape, rags and paper towels, and a sturdy stepladder. Adequate lighting is a must, and you might need a bottle of water and some music as well. Keep your cell phone handy but away from the paint. Have fun!

See Paints at our Showrooms

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